Claremore Daily Progress

Community News Network

November 18, 2013

What's the weird new social-media trend? Being nice

NEW YORK — First it was Jimmy Kimmel declaring his love for Jimmy Fallon. Then it was the Yankees being nice to the Red Sox, which was almost unfathomable, yet also understandable and gracious in the wake of the Boston bombings. But now it's getting out of hand: Arch-rival corporate brands are being nice to each other with no discernible provocation whatsoever.

Earlier this week, a bunch of British snack brands, from Cadbury to Walker's Crisps to Jaffa Cakes and Phileas Fogg, threw each other a veritable Twitter tea party - and indeed, Yorkshire Tea joined in the lovefest.

And last week, Microsoft's Xbox One team engaged in a random tweet of kindness toward the Sony Playstation 4, even though the two products are about to go head-to-head in a high-stakes holiday-shopping-season showdown that will help shape the fates of both companies for years to come.

What's next? A Ford F-150 ad congratulating Chevy on the 2014 Silverado? McDonald's congratulating Burger King on putting its Big King back on the menu? Hertz admitting that Avis really does try harder?

The surprising thing is that, whether genuine or cynical, Microsoft's gesture seemed to work: It's been retweeted some 15,000 times, ensuring that the PS4's launch doesn't entirely overshadow the upcoming launch of the Xbox One in terms of social-media buzz this week. I predict that, as with Oreo's timely Super Bowl tweet, Microsoft's olive-branch ploy will become a trend among the savvier brands on social media, which will compete to garner goodwill by saying nice things about their arch-rivals.

That doesn't sound like a bad thing, on its face, although I could see it turning from sweet to saccharine rather quickly. And, of course, there's a shelf life built into any trend of this sort: Once it becomes the norm, it will cease to surprise, at which point perhaps everyone will go back to being mean again. Which can, of course, be pretty delightful in its own right.

 

1
Text Only
Community News Network
  • The top 12 government programs ever

    Which federal programs and policies succeed in being cost-effective and targeting those who need them most? These two tests are obvious: After all, why would we spend taxpayers' money on a program that isn't worth what it costs or helps those who do not need help?

    April 22, 2014

  • In cuffs... 'Warlock' in West Virginia accused of sexual assault

    Police in West Virginia say a man claiming to be a “warlock” used promises of magical spells to lure children into committing sexual acts with him.

    April 22, 2014 1 Photo

  • Cats outsmart the researchers

    I knew a lot had been written about dogs, and I assumed there must be at least a handful of studies on cats. But after weeks of scouring the scientific world for someone - anyone - who studied how cats think, all I was left with was this statement, laughed over the phone to me by one of the world's top animal cognition experts, a Hungarian scientist named Ádám Miklósi.

    April 22, 2014

  • McCain 1 House Republicans are more active on Twitter than Democrats

    Your representative in the House is almost certainly on Twitter. Your senator definitely is. But how are they using the social network? Are Democrats more active than Republicans, or vice versa? Who has the most followers on the Hill?

    April 22, 2014 1 Photo

  • Do your genes make you procrastinate?

    Procrastinators, in my experience, like nothing better than explaining away their procrastination: General busyness, fear of failure, and simple laziness are just a handful of the excuses and theories often tossed around. Now researchers from the University of Colorado Boulder have added another option to the list: genetics.

    April 21, 2014

  • Do White Castle prices tell us anything about the minimum wage?

    The paper looked at how many delicious steamed sliders the minimum wage has been able to purchase over time. The point is that as it notes, in 1981, the $3.35 minimum could buy a whole dozen. Today, at $7.25, it could purchase just 10.

    April 21, 2014

  • Can Hillary Clinton rock the cradle and the world?

    What's most interesting to contemplate is the effect becoming a grandmother will have on Hillary's ambition. It's one of life's unfairnesses that a woman's peak career years often coincide with her peak childbearing years.

    April 21, 2014

  • Why do wolves howl?

    Of all the myths that dog the wolf, none is more widely accepted than the idea that wolves howl at the moon. Images of wolves with their heads upturned, singing at the night sky, are as unquestioned as a goldfish's three-second memory or a dog's color-blindness (both also myths).

    April 18, 2014

  • Biggest student loan profits come from grad students

    This week, the Congressional Budget Office projected that the federal government would earn roughly $127 billion from student lending during the next 10 years.

    April 18, 2014

  • quake.jpg Pennsylvania won’t take action following Ohio ruling on quakes, fracking

    Pennsylvania officials plan no action despite new Ohio rules on drilling that affect a seismically active area near the state line.

    April 18, 2014 1 Photo