|
|
Published June 19, 2008 11:17 am -
Something old, something new
City adopts new logo
By TOM FINK
Claremore City Council members have given their stamp of approval to a new brand designed to reflect the spirit and citizens of Claremore.
The brand, unveiled to the public earlier this week, will replace previous logos and images associated with the city, along with the Claremore’s new tagline “New Vision. Clear Opportunities.”
“Instead of just developing a new logo, we wanted to create a brand for Claremore, one that could be used by the City’s multiple entities — the Chamber, the CVB, Main Street,” said Cassie Sowers, City of Claremore marketing director. “Each of these has its own logo or look and with the new brand, we were wanting to reflect that each City entity is part of more unified whole.”
The image most commonly associated with the City of Claremore, Sowers said, was implemented in 1999 to coincide with the opening of the Claremore Rec Center and Expo Center, and bore a distinctly “carnival” look.
“Several people have commented that the old logo looked sort of childish, so in creating the new brand, we wanted to move away from that and towards something more indicative of the community — we really had nowhere to go but up,” Sowers said. “We held several focus groups to get well-rounded input on what people felt was great about Claremore, and we incorporated those suggestions into developing the brand.
“In the process, we also decided on a tagline for the City — ‘New Vision. Clear Opportunities.’ — which we felt presented Claremore as a unified, progressive community,” she said. “Once we had this tagline, we decided to work it into our brand’s graphic, which our graphic designer, Thumbtack Creative of Plano, Texas, integrated it into the final design.”
Sowers said the Convention and Visitor’s Bureau and the City of Claremore have already adopted the new brand, with the Chamber of Commerce to vote on its adoption next week.
“So far, feedback on the new brand has been very positive,” she said. “People feel it presents an image of Claremore that can be taken into the future, one which represents the community as being ready for growth and open to new opportunities.”
•
Click to discuss this story with other readers on our forums.
|
|
 |
Law Office Seeking File Clerk.
Must be self motivated, reliable, responsible, punctual. Submit resume with references to Box 1295, Claremore Progress, ...>MORE
JOBS, JOBS, & MORE JOBS!
Companies in Rogers County Oklahoma are aggressively seeking people with all levels of experience for jobs in hundreds o...>MORE
Frame Carpenter Wanted,
Some trim experience a plus. 918-693-2388...>MORE
See all ads |
Place Your Car Ad Here
Get it sold FAST! Have over 200,000 people view it. Call Sandy at 341-1101...>MORE
See all ads |
3,200SF Warehouse/ Shop Space
with office or build to suit. Chelsea. Industrail Park. 918-341-3170, 918-798-6336...>MORE
2 Bedroom 1 Bath,
large yard, storage area, no drink/indoor smoke, $475/mo $400/dep. 415 Boling 918-520-8260...>MORE
Nice 2 Bedroom 1 Bath,
$400-$450/mo, mobiles in park. Background 378-3184...>MORE
3 Bedroom 2 Bath Home/Duplex,
Newly remodeled, wrap-around porch, fenced yard, no garage, no smoking, 423A Patti Page Blvd. $735/mo, $595/dep, one yea...>MORE
Office for lease,
high traffic area near expo. 602 S. Brady, Wayne Clark, 918-697-4381...>MORE
1 acre lot in Foyil,
owner finance, $15,900. 640-6082...>MORE
Westwood Villas Duplexes,
Steps to Westside Elementary. 1,300 sq ft, 3 bedroom 2 bath, $775. Enclosed washer/dryer included. On site manager, s...>MORE
Very Large Townhouses,
reduced rates, 2 bedroom $625, 3 bedroom $675. Earthside Circle, Claremore. 918-343-9800...>MORE
3 Bedroom 2 Car
2009 Charlestown, remodeled $790/mo 918-232-3065...>MORE
Townhouse/Claremore,
3 bedroom 2 bath, $700/mo, 1 year lease, security required. Available July 10th. 1305 Willow. 277-9703...>MORE
See all ads |
|
 |
|