Claremore Daily Progress

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September 20, 2012

Oologah-Talala hosts ‘No Text On Board’ pledge

OOLOGAH — In celebration of the national “No Text on Board Pledge Day,” Oologah-Talala High School (OTHS) leadership students Wednesday hosted and joined forces with wireless provider AT&T* to tackle a dangerous practice that puts millions of Americans at risk: texting while driving.

At the event commemorating No Text on Board Pledge Day, OTHS’s approximately 600 students were urged to make a lifelong commitment to never text and drive again at an AT&T hosted booth in the school’s Commons area.
Oklahoma Governor Mary Fallin this week declared Sept. 19 “No Texting While Driving Awareness Day.”
“A text can wait. This message can’t,” said Randall Stephenson, AT&T CEO. “In the United States, someone is killed or injured once every five minutes on average in a crash that happens while a driver is texting and driving.” 
Since Aug. 15, when AT&T announced plans for No Text on Board Pledge Day:
• A national ad campaign, aired during the Olympics, shared personal stories of those whose lives were impacted by a texting-while-driving crash.
• New ads were created with celebrities who appeal to teens including Victoria Justice, Ryan Beatty and Olympians Gabrielle Douglas and Jordyn Wieber. In addition, American Idol finalists and others are participating in events throughout the country.
• More than 140 organizations including USAA have pledged to help share a simple message: no text is worth dying for. (Full list at ItCanWait.com.)
• Social media through Twitter, Facebook and YouTube has reached more than 75 million user accounts.
• Thousands of people have participated in “It Can Wait” events throughout the country, including more than 100 featuring an in-car texting-while-driving simulator.
• AT&T encouraged its 240,000 employees to take the pledge and, in turn, urge all people to commit that they will never text and drive.  On an average day, AT&T retail store and call center employees speak to customers more than 500,000 times.

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