The White House and Obama’s allies are launching simultaneous social media, public outreach and fundraising campaigns tied to his State of the Union address. Those efforts were successful in his re-election campaign and Obama aides believe they could be as effective in pushing policies as they were in pushing his candidacy.
“He’s got to strike now,” said presidential historian Allan Lichtman of American University, who believes the economy, the environment and long-term changes in federal entitlements are key to Obama’s legacy. “Next year he won’t have the ear of the public in the same way he has this time.”
Jarrett appeared Tuesday morning on “CBS This Morning” and NBC’s “Today” show.