Claremore Daily Progress

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January 27, 2013

OETA looks to expand opportunities for viewers

CLAREMORE —  

A new vision for the future of public television in Oklahoma is being developed as OETA looks to expand, improve and enhance programming.
“We are looking at where we need to go in the next two to three years,” said OETA Executive Director Dan Schiedel. “There are so many changes that are happening on the state, federal and local levels, with our funding, economy and changes in our culture.”
Before joining the team at OETA, Schiedel served as general manager of RSU Public TV.
As an active member of the Claremore community, Schiedel worked to bring broadcasting innovations to the area.
Now he’s developing a new strategic plan for OETA as the network looks to meet the demands of the future.
“Oklahoma is so diverse,” Schiedel said. “We have a lot of diverse pockets across the state and we want to be representative of all the people of Oklahoma.
“To do that we want to get a better sense of what people want us to become, after 60 years of being ‘The Oklahoma Network,’ we are looking at what type of network Oklahomans want in the future,” he added.
It could impact the local and national programming; if people want to see more of a particular genre or different cultural programming then OETA is looking to fill the gaps. 
OETA enhancements will include a more diverse interactive website and possibly new mobile services, according to Schiedel.
“Primarily, we want to do a better job of connecting with the audience through social media, at the same time making sure there is more content available at their fingertips on the website,” Schiedel said. “If they want to download education tools for the classroom or for homeschoolers it will be there for them.”
Especially local educational content that really ties back to what it is that is important to Oklahoma and Oklahoma families and our state, he added.

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