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March 5, 2014

Claremore works to develop community branding strategy



Based on input from participants at Tuesday’s workshop and kickoff meeting, as well as, separate meetings with the steering committee, Muldrow and his team will actively define the personality of Claremore and then empower each organization, agency, etc. with the tools they need to communicate that personality to their own target markets.
Muldrow said the process of community branding includes an input process, before moving into product development.
Muldrow and his team will photograph community highlights, as well as, provide zip code surveys for businesses.
“Businesses are actually going to help us conduct a weeklong zipcode survey, which will fuel our market analysis. We’ll actually be able to identify retail leakage, and understand what retail needs we can serve with the economy here,” he said.
Muldrow said he believes Claremore is a very proud community.
“I think these citizens want to make sure they are able to take advantage of their potential to shape the future of this city. The community knows that they are something special, but they just want to help tell that story,” he said. “The organizations have shown in the past that they are able to work together, but with this product, they’ll be able to communicate collectively to leverage their resources to go even farther.”

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