Claremore Daily Progress

Top Stories

March 5, 2014

Claremore works to develop community branding strategy



Based on input from participants at Tuesday’s workshop and kickoff meeting, as well as, separate meetings with the steering committee, Muldrow and his team will actively define the personality of Claremore and then empower each organization, agency, etc. with the tools they need to communicate that personality to their own target markets.
Muldrow said the process of community branding includes an input process, before moving into product development.
Muldrow and his team will photograph community highlights, as well as, provide zip code surveys for businesses.
“Businesses are actually going to help us conduct a weeklong zipcode survey, which will fuel our market analysis. We’ll actually be able to identify retail leakage, and understand what retail needs we can serve with the economy here,” he said.
Muldrow said he believes Claremore is a very proud community.
“I think these citizens want to make sure they are able to take advantage of their potential to shape the future of this city. The community knows that they are something special, but they just want to help tell that story,” he said. “The organizations have shown in the past that they are able to work together, but with this product, they’ll be able to communicate collectively to leverage their resources to go even farther.”

Text Only
Top Stories
  • No evidence or human remains found

    Rogers County Sheriff’s deputies and assisting agencies vacated a Tiawah property Friday, after no evidence or human remains were found in connection to the disappearance of a local resident that went missing in 1996.

    July 27, 2014

  • RCLC launches letter campaign

    The Rogers County Literacy Council, RCLC, is launching their annual letter writing campaign.
     A United Way Organization, the council is asking for community support to help promote literacy in the English language.

    July 27, 2014

  • taylor.armerding.jpg Inequality crisis shot with factual problems, hypocrisy

    President Obama, various media and political liberals say inequality, of all things, is the defining issue of our times. Yet this message is delivered by multimillionaires and a president who jets from tee time to stump speech on the taxpayer's dime.

    July 26, 2014 1 Photo

  • Obama wants limits on US company mergers abroad

    Staking out a populist stand ahead of the midterm elections, President Barack Obama on Thursday demanded “economic patriotism” from U.S. corporations that use legal means to avoid U.S. taxes through overseas mergers.

    July 25, 2014

  • Local churches impact poverty

    Claremore First Christian Church, First United Methodist and the Pastoral Alliance are combining efforts to host a 16-week program, “Getting Ahead in a Just Getting by World,” based off of the national program — “bridges out of poverty.”

    July 25, 2014

  • Grand Jury recesses until August

    The multicounty grand jury charged with investigating accusations of misconduct by Rogers County officials recessed Thursday until August 19-21, saying it needed to hear from more witnesses before returning a finding in the matter.

    July 25, 2014

  • Former Sheriff’s deputy arrested

    The Rogers County Sheriff’s Office arrested ex-deputy Brian Kindle Wednesday after receiving multiple reports concerning his safety.

    July 25, 2014

  • Chelsea man receives 54-year sentence for child abuse

    A Chelsea man was sentenced to 54 years in prison Wednesday after he pleaded guilty to the charges of child abuse by injury and child sexual abuse.

    July 25, 2014

  • Rogers County Clerk sues The Daily Progress

    Rogers County Clerk Robin Anderson has filed a lawsuit against The Daily Progress and the newspaper’s government reporter Salesha Wilken.

    July 24, 2014

  • Band.jpg Local band loses everything on tour

    A Claremore band, The Last Slice, had $30,000 worth of equipment, instruments, merchandise and clothes stolen while on the East Coast Ska Revival tour in Miami, Fla.

    July 24, 2014 1 Photo