Rain or shine, Monday through Friday, you can spot La Hermosa’s little orange food truck just north of the tracks on Will Rogers Blvd.
The small business is owned and operated by husband and wife duo James and Nancy Cisneros. In addition to owning the business, the couple is busy raising two sons, ages 14 and 12.
“My wife had the idea years ago. Man, she is a great cook,” he said. Nancy is the daughter of a Mexican chef, and has learned several different nationalities of food including: Puerto Rican, Nicaraguan, Mexican and Peruvian. She loves cooking, James repeated emphatically. And they both wanted people to be able to try her food.
If you need a further testament to the quality, you can look at Facebook, where they have nearly 1,800 followers and 124 reviews, with not a single one below 5 stars.
“My wife has a saying,” James said. “I will never serve my customers something I won’t eat myself.”
James said he also jokingly calls his wife “Remi” after the rat in the 2007 Pixar movie “Ratatouillle”.
James was born in Central America and raised in Los Angeles. He moved to Tulsa in July 1994.
“We wanted to do the truck for years but we always kind of lagged. Then a couple years ago we decided to just do it.”
The word “hermosa,” means beautiful, and James chose that name for his business after his wife. James said the name also has a link to their Christian faith, from a line in the book of Acts that says “the church, the beautiful.
The truck tends to stay in place most days, unless it moves down the street for Food Truck Thursday.
“To move it all the time would be pretty rough,” he said, saying Claremore has few good parking locations. “I think we have the best spot, along Will Rogers, a couple minutes from the college.”
“It’s been good. We have ups and downs. Some days are busy some are slow, but it’s been good,” He said, suggesting that their business has made them comfortable financially, and that he has several friends in the food truck business who are also doing well.
“We started in Pryor, because it was easier to meet the codes and health department requirements in Mayes county. We had friends over there, but there was no business, so we came here.” “It’s more laid back here, it’s easier to operate.” To work in Tulsa they would need to invest in a gas stove and replaces a sheet of metal on an interior wall. They do have plans to move the truck into Tulsa eventually, but for now they are happy with the friendliness and community spirit of Claremore.
“We’re glad to be here, and we’re glad people like our food, if they would come out and see us a little bit more that would be awesome,” James said. “It’s nice here. I guess because it’s a small town, the people are really nice and polite. In Tulsa or in L.A., they’re not so nice.”