Claremore Daily Progress

Sports

September 13, 2012

Sooner Sports TV is born

NORMAN — Oklahoma doesn’t have its own television network, but the deal it announced on Wednesday with FOX Sports comes pretty close.

OU and FOX Sports have agreed 10-year multimedia programming partnership featuring “Sooner Sports TV Powered by FOX Sports,” a multiplatform network that provides for immediate and wide distribution of at least 1,000 hours of OU sports programming annually on a variety of FOX Sports outlets, including FOX Sports Oklahoma, FOX Sports Southwest and FOX College Sports, according to a release from the University.

The programming blocks will be distributed on FOX Sports Networks, reaching 9 million TV homes in Oklahoma, Texas, Arkansas and Louisiana. Outside of this four-state region, select programming from “Sooner Sports TV” will be made available nationally, either on FOX College Sports via cable providers or on outer market regional sports packages offered by satellite providers.

“Being able to launch to 9 million people with the opportunity to grow that base is exciting,” OU athletic director Joe Castiglione said. “We examined the amount of programming we would have available to us and getting at least 1,000 hours of programming in a multi-platform network was exciting to us.

“This was at least 10 times the amount programming OU has been able to offer previously to our fans. Partnering with one of the world’s leading media companies is exciting. The opportunity for us to engage in some creative programming that we can develop here on our campus in partnership with the variety of entities we have available, all of that was important. To do it in a way that made the most sense for our program going forward.”

Additionally, the partnership between OU and FOX Sports will include an online component featuring extensive “all-access” content not televised on FOX Sports networks. Such material will include live streaming, archived games, and additional content exclusively for the web.

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