FAYETTEVILLE, Ark. — Brett Brecheisen was named Assistant Communications Director at the University of Arkansas athletics department on Tuesday and will work primarily with the football program.
Brecheisen comes to Arkansas after spending the last year as an assistant account executive at KemperLesnik, an award-winning Chicago PR firm serving Fortune 500 clients that specializes in the design and implementation of strategic public relations programs, sports marketing and event management.
During his tenure at KemperLesnik, Brecheisen served as the day-to-day media relations contact for the 2013 EA SPORTS Maui Invitational college basketball tournament where he also managed the Tournament's digital elements, including the official website, social media outlets and digital marketing strategy. He helped increase the Tournament's total media impressions by 33.9 percent and social media impressions by 104.1 percent during his 12-month stint and worked closely with the Razorbacks men's basketball program during Arkansas' trip to Maui.
Prior to KemperLesnik, Brecheisen spent a year as a public relations intern for the Green Bay Packers where he coordinated and arranged interview requests from local, state and national media and assisted compiling the team's weekly notes and press releases during the 2012 season for the NFC North champions.
Brecheisen also spent time as an intern for the Orange Bowl Committee and served as a student assistant at Florida State University where he traveled as the secondary contact for a men's basketball program that made its first two NCAA Tournament appearances in 10 years. During his tenure with the Seminoles, Brecheisen also served as the men's tennis contact for one season and helped publicize the baseball team during its 2008 run to the College World Series.
Brecheisen comes to Arkansas with over seven years of athletics communications experience and has assisted in media relations efforts on game days for the Miami Dolphins, at the NFL Draft for the Cleveland Browns and at men's basketball tournaments for the ACC and Atlantic 10 conferences.
A Weston, Fla., native Brecheisen graduated from Florida State University in 2010 with a Bachelor's degree in Finance and Business Management and earned his MBA and Master's of Sports Administration from Ohio University's prestigious dual-degree program in 2012.