NORMAN — Joe Castiglione calls it “the best of all possible worlds.” Oklahoma’s athletic director may be right. Even if we know what it isn’t.
It isn’t a network.
The programming that is Sooner Sports TV began Sept. 1, before OU kicked off against UTEP.
It’s what we’ve all been waiting for — if only because we’ve been hearing about it’s coming for such a long time — even if it’s not exactly what we thought we were waiting for.
Sooner Sports TV will be branded Oklahoma athletic content, separate from all the other OU stuff that will be a part of the recently announced Big 12 television agreement, and “getting at least 1,000 hours of programming on a multi-platform network was really exciting for us,” Castiglione said.
However, the multi-platform network does not belong to OU. It belongs to Fox.
Castiglione said it’s “at least 10 times” the programming OU has previously offered, and that’s clearly exciting.
On the other hand, there is no 24 hours-a-day, seven-days-a-week destination channel, where finding the latest Sooners news, via a crawl across the bottom of the screen or an OU version of “SportsCenter,” is as easy as turning on the television.
Maybe the best way to put it is, Texas has the Longhorn Network which is absolutely a burnt orange version of ESPN, right down to the graphics. And Oklahoma now has this: a ton of programming on a “multi-platform network,” which in addition to being Castiglione’s phrase of the day, really means any conceivable Fox Sports outlet and mostly means Fox Sports Oklahoma, Fox Sports Southwest and Fox College Sports.
It may take a 40-something like me to regret there being no “channel.” Because the idea of a dedicated space on the “dial” may be just too antiquated. Nonetheless, you know what I’m going to do when I get home tonight?