SAN FRANCISCO —
Google hasn’t disclosed its specific plans for Nest, but analysts anticipate an entire line of Internet-connected home products will be coming to countries around the world. Some of those Nest devices could be melded with existing Google services in an effort to make people’s lives easier. Such a move also would provide Google with the means to gather more insight that could be used to sell the digital advertising that generates most of the company’s revenue.
In a blog post about the Google acquisition, Nest Labs co-founder Matt Rogers promised that customers’ personal information will only be used for “providing and improving Nest’s products and services. We’ve always taken privacy seriously and this will not change.”
But that pledge won’t preclude Google from incorporating its services with Nest’s products, said Gartner analyst Angela McIntyre. For instance, Google already makes a digital assistant called “Google Now” that strives to learn what its users like and where they tend to go so it can provide helpful information without prompting. McIntyre believes Nest’s products will teach Google Now to become more helpful so it can increasingly take over more of the mundane tasks in people’s lives.
“They need to gather as much information as they can to understand the context in how we live our lives,” McIntyre said.
Google also could plug its digital mapping software into Nest products so it could learn the layout of a home, said Brian Proffitt, a technology analyst who is also a management instructor at the University of Notre Dame. That knowledge could then be deployed to delegate such household chores as vacuuming to a robot that would be able to rely on the interior maps to navigate its way through an entire home without human help, Proffitt said.