Brandon Irby

Brandon Irby, pictured with wife Lauren and daughter Nila, has been named Director of Marketing at RSU.

A Hillcat with a heart for serving Claremore, has found a place back on the hill.

This week Rogers State University announced that Brandon Irby has been named Director of Marketing.

"I am honored to return to campus and serve the university. My experience as a student at RSU changed my life completely. Attending a small regional university afforded me opportunities I could never had gained at a large school. RSU is a special place for so many," said Irby. "My involvement as student on campus instilled within me a sense of pride to be a Hillcat and love for the Claremore community. It’s rewarding seeing the ongoing impact of the university and the many graduates who contribute their talents to our community."

His passion and enthusiasm have not gone un-noticed.

"Brandon combines significant experience from his previous roles with first-hand knowledge of RSU and the communities we serve,” said Dr. Larry Rice, RSU president. “He brings with him an enthusiasm for the university and we are pleased to welcome him into this new role."  

An RSU alumnus, Irby was appointed as Interim Director of Public Relations in October 2019. Previously, he served as Associate Director for the Claremore Industrial and Economic Development Authority (CIEDA) and on staff at the RSU Innovation Center.

In this new role he will develop and execute marketing strategies to increase awareness and reach university audiences.

At CIEDA Irby was responsible for the direction and development of a comprehensive communications plan including award-winning marketing recognized by the Southern Economic Development Council. Communities across 17 states compete to be recognized for excellence in message, medium and reach in the annual competition. His focus was the redevelopment of vacant properties throughout the city and returning key properties to tax rolls. During this time national and regional brands including Chick-fil-a, Cotton Patch, Main Street Tavern, Petsense, Planet Fitness, and Starbucks opened locations in Claremore.

 Irby earned a Bachelor of Arts in Corporate Communication at RSU and holds certificates in economic development through the University of Northern Iowa and new media strategy through the National Center for Economic Gardening. He is a member of the Leadership Rogers County Class of 2013 and was named to the Rogers County 40 under 40 in 2017. He has served on the Claremore Main Street Board of Directors, on the RSU Alumni Association advisory board, and as the 2016 Chair of the young professionals association Claremore Collective.

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