Contemporary convenience and vintage charm will soon collide in Claremore’s newest gathering place for all those 21 and up, Tap on the Tracks.
Scott and Andrew Jones-Brothers have lived all over the country, New York, Los Angeles, Seattle, Dallas, Boulder, but they moved back to Andrew’s hometown last year. The idea for a taproom, where people can relax and unwind with local brews, came home with them.
Based on their experiences in those cities, and their experience in Claremore, they were able to see and fill a niche for local nightlife.
The name came from Claremore’s love/hate relationship with the loud, metallic beasts that cut through town 40 times a day.
“The trains are always something that you either find charming or you really don’t like about Claremore,” Andrew said. “We’re making it themed, but not kitschy.”
Months before picking a location, Scott and Andrew met with city officials to change the ordinances regarding alcohol sales downtown. As their dream took shape, they worked with Fortna CPAs to acquire the space on Main Street. And now they are pushing through building renovations in an effort to open by mid-September.
“We have so much work ahead of us,” Scott said, speaking not only of the indoor renovations, but also the handcrafted bar and tables that are being custom-made for the taproom.
“The first thing that you see is the concrete floors, and we like the industrial look,” Scott said. “But when you look up you also see the tiles that have been here for the last 100 years. We can still work with some of those elements that have been here since it was built, and that is kind of exciting.”
The atmosphere will take people back to downtown Claremore in the early 1900s, when the world was slower and people ended a long day by coming together for drinks and company.
“We’re looking to recreate that time and blend together contemporary with more of a vintage, 1920s glam feel,” Andrew said.
The back patio opens up to the John Hammer mural and a clean, public alleyway where people can relax.
They plan to tie into Route 66 with a flight of beers brewed along the Mother Road from Chicago to L.A.
“We want people to stop off, stay awhile, and check out some of the stores and activities here,” Andrew said.
They also want to highlight and celebrate locally brewed beers like Marshall’s, Prairie Artisan Ales, Cabin Boys, American Solera and Dead Armadillo.
“We have a dozen great breweries within 100 miles of us,” Scott said. “We want to bring those beers in and show them off.”
Opening in September will allow the store to tap into football season and Oktoberfest traffic.
And for future holidays, Andrew and Scott said, they want to be cooperative with the other bars in town, not competitive. Perhaps opening a St. Patrick’s Day trolley to travel between the bars and reduce drunk driving.
“We spend so much money going outside Claremore for these types of venues,” Scott said. “If that money is being spent outside of Rogers County, why don’t we bring it back here and keep it in Claremore.”
“This main stretch of Claremore is changing,” Andrew said. “We’ve got stores like The Farmhaus and The Haberdashery. I know people from Tulsa and Broken Arrow that come to Claremore for those stores. You can spend an entire afternoon and evening right here in Downtown Claremore.
“Claremore is really a little treasure,” Andrew said. “Growing up here I didn’t see it, but once you go out into the greater world, you see it’s a really great place to raise a family, there are really great people, and it’s a community that is really primed to be the next big community in the metro.”