Locally owned downtown Claremore business Vintique Charm has moved to a new location, in the old Art Nest space on the corner of Cherokee Avenue and Will Rogers Boulevard.
Vintique Charm owner Sheila Giannelli opened the business in 2012, when she and her husband moved to Claremore after he retired from the Air Force.
The name encapsulates all the business has to offer, a Vintage, Antique, Unique, Boutique specializing in repurposing furniture, selling home décor, offering Made-in-America women’s clothing, and soon, group painting classes.
Vintique Charm is also involved in several road shows throughout the year alongside the Farmhaus.
“We didn’t want to be classified as just one thing,” Giannelli said.
Vintique moved into the location just before non-essential businesses were forced to close, and so it struggled for a while. They used the time to make needed repairs to the building.
This is the fourth downtown Claremore location Vintique Charm has occupied in eight years, and owners say they hope to stay in Claremore for many more.
“Claremore was a hometown for me, and it’s where I wanted to raise my kids, so when we got out of the Air Force we came back here,” Giannelli said. “I’ve just always been drawn to downtown Claremore.”
Vintique Charm is located at 322 W Will Rogers.