CLAREMORE – After a brief hiatus, Claremore Main Street is bringing Cash Mob back to downtown with a few key changes to improve the shopper experience as well as the impact on the local community.
The first Cash Mob will be on March 12. Participating shoppers should meet at the Claremore Main Street office, 419 W. Will Rogers Blvd., by 5:30 p.m. This year’s Mobs are sponsored by Pelco Structural.
Historically, shoppers gathered during Cash Mob and a business was selected at random to “mob.” All shoppers then traveled, en masse, to the store to spend at least $20. Stores boomed with $500-$1,000 in sales in just an hour. One local nonprofit was chosen each time to receive 10 percent of that night’s proceeds.
This year, stores will be chosen in advance but shoppers still won’t know until they arrive at the Cash Mob. Stores will provide snacks and goodies, and store owners will share a brief summary of their business’ story before shopping begins.
“We wanted Cash Mob to be more about the interaction between the merchant and the shopper,” said Nancy Fitts, interim director of Claremore Main Street. “It’s about supporting local, nabbing great finds and fostering community togetherness.”
The nonprofit Pay It Forward aspect of Cash Mob is changing as well. Instead of a little bit based on sales going to a local nonprofit, one nonprofit will receive a larger donation at the end of the year after collections have been gathered all year long.
“This allows us to make a larger impact to one nonprofit,” Fitts said. “Shoppers will still get a chance to vote for the winning nonprofit all year long and will receive one vote per $10 spent on Mob nights.”
The first 75 shoppers at Cash Mob this year will receive a free re-usable tote bag for their merchandise. Shoppers who attend five of the six Cash Mob’s for the year will be entered into a drawing to receive a prize worth $300.
“We are fortunate to have Pelco Structural sponsoring Cash Mob in 2019,” Fitts said. “Their support of this community event has been unwavering since it began years ago.”
To get the latest updates about Cash Mob all year long, email us at firstname.lastname@example.org.