Claremore Main Street, a non-profit whose goal is to revitalize and beautify downtown Claremore, recently launched its newest initiative, Alley Activation 2025.

This six-year plan, implemented after the completion of citizen preference surveys in May, looks to beautify and increase the value of Claremore's downtown alleyways.

“We want to transform our alleys from this utilitarian, not very attractive or useful for anything other than trash and utilities, we want to tranform those into public spaces,” said Jessica Jackson, Executive Director of Claremore Main Street.

The purpose is to open alleys for additional public use while maintaining vital functions. This will provide more public spaces downtown and drive additional traffic to nearby businesses.

Although the project is still in it’s early stages, one of the first projects will be public art.

“We have an alley art project that is starting this month, and we’ve got a couple other in our pockets that we’re hoping to do in the next six months,” Jackson said.

Claremore Collective, a group of Claremore's young professionals, are also involved in the project due to the group’s focus on downtown developement.

Executive Director of Claremore Collective, Meggie Froman-Knight, said, “Claremore Collective’s role is helping to get the word out and educate people.”

To showcase this new program, the Collective is hosting an informational event, featuring Jackson, Kyle Clifton, Assistant Planner for the City of Claremore, and recently featured May Fest Poster artist, John Hammer of The Hammer Studio.

Froman-Knight said that the event will be split into a 20 minute presentation and 40 minutes for questions and conversation. The public is invited to attend and provide input.

“We’re always interested in what people would like to see in our alleys and ideas for events that we host there,” Jackson said.

The Think Tank: Alley Activation 2025, will take place at North Block Common on Thursday, September 6 from noon – 1 p.m. in downtown Claremore. Lunch will be provided to those that RSVP at by Monday, September 3.