Even if it’s never worn to the gym, Femme Forte’s active and leisure wear is stylish, comfortable and functional.
The grand opening of Femme Forte, owned by Anita Jestes, is scheduled for Saturday, Nov. 10.
This stay home mom turned entrepreneur said she knows things cute, comfy leggings and fleece jackets are exactly what women are shopping for.
For Jestes, the store is a dream several years in the making.
“I have been in Claremore for three and a half years but I’m not new to the area. I was born and raised in Broken Arrow,” she said.
“I’ve always wanted to own my own business. I started working in retail when I was 15-years old. I worked at Woodland Hills mall and I just loved working there. I was probably 16 and opening the store, closing it down, doing everything a merchant would do and I just fell in love.”
From then on, she knew she wanted to own her own store.
Life took a few turns and with each child she found herself working a little less.
“I’ve been a stay at home mom ever since we moved to Claremore but I just thought it was time to do something. And an opportunity came up—there was an awesome space available,” she said. “I saw the space in July...and here we are, just in time for the holidays.”
She said the boutique will be stocked with stylish, functional and affordable active and leisure wear, accessories, wellness products and—in 2019—swimwear.
“Things you can wear to the gym,” she said. “But you’ll still look cute even if you don’t go workout.”
She knows her store is a pretty specific niche, but she thinks it’s a store shoppers want.
“I just started paying attention to what women are wearing. It seems like more women are gravitating to a more casual, comfortable look. Lots of leggings and pullovers, things you can go to the gym but also run errands. Things that can be worn at any age,” she said. “I’ve had teenagers come in and they look adorable. But I’m 42 and a mom and it’s clothing I wear...It’s versatile and reaches a wide variety of women.”
She said she’s proud to carry brands that stand for something, and give back to communities and causes.
“Femme Forte is French for strong woman. I wanted to create an environment where women can be women, but also celebrate their strengths and everything they can do,” she said. “It’s a combination of strength and the uniqueness of women, too.”
Anyone looking for more information can visit Femme Forte Claremore on Facebook.