Cydney Baron

Say what you will about Oklahoma's new technicolor Claremore-esque logo, but it's stirred up some interesting conversations.

With new leadership comes new branding, we all know the drill.

The state's leaders made some valid points about why they wanted to re-brand.

People want solutions, not branding bandaids. They want answers to questions and solutions to problems more than they want decorative distractions.

(A fresh coat of paint in a haunted house does little to comfort the people who live there.)

This is why Oklahoma's new logo, "Imagine That," was co-opted almost immediately by frustrated (and sarcastic) social media users.

"We can't pay our educators, but this new $260,000 logo sure is colorful. #ImagineThat"

"This new Oklahoma brand completely white washes the lived experiences of Native Americans by eliminating them from the narrative. #ImagineThat"

"Oklahoma has the highest incarceration rate. Oklahoma is 46th in the nation for mental health funding. Oklahoma has the second highest rate of teen pregnancy. Yet, Oklahoma spent $250,000 on this project. YeeHaw. #ImagineThat"

"Oklahoma: Let's make Oklahoma a Top 10 state.

Also Oklahoma: Let's give a Canadian firm $260,000 instead of injecting that money directly into this state's economy by hiring an Oklahoma-based business to provide project management services."

Legislators, leaders and elected officials get swept up in creating the appearance of quality of life, that they forget to check in with the people who live there day to day. They're so eager to create tourism appeal, that they forget to make sure the needs of those who wake up there and go to sleep there every single day are met. Hearing the concerns and criticisms of your constituents goes a long way in getting them in your corner. Put them first and maybe they’ll be more willing to be ambassadors of your brand.

Cydney Baron is the editor of the Claremore Daily Progress.

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