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OU home athletic events net over $1.3 million in alcohol sales for 2019-20 school year

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OU beer sales

Oklahoma fans purchase beer during the Sooners' 2019 spring football game at Gaylord Family-Oklahoma Memorial Stadium on April 12, 2019.

The University of Oklahoma generated over $1.3 million in net alcohol sales during its first full year selling beer at home athletic events, according to open records obtained by The Transcript from the school.

OU's home football games accounted for 94.3% of those sales.

The school reported $1,377,383.15 in combined net alcohol sales from football, men's basketball, women's basketball, women's gymnastics, softball and baseball home events over the 2019-20 school year.

The university reported it made $1,298,738.16 ($1,587,707.40 in gross sales; $288,969 in sales tax) in alcohol sales during its six-game home football schedule alone.

The football team’s 2019 campaign marked the first full season Gaylord Family-Oklahoma Memorial Stadium served alcoholic beverages during home games. The venue sold beer at OU's 2019 spring football game as part of the university's pilot program for selling alcohol at home sporting events.

OU also disclosed sales figures for its shortened 2020 baseball and softball seasons, as well as its three sports hosted at Lloyd Noble Center for their 2019-20 seasons.

OU men’s basketball games produced $60,544.79 in net sales over 15 home games. Women’s gymnastics netted $4,324.74 in alcohol sales over six home meets. And women’s basketball reported $3,749.28 over 16 home games.

OU’s baseball and softball seasons were cut short because of the COVID-19 pandemic. The baseball program managed to play 11 home games, which generated $5,221.68 in net alcohol sales. Softball played 10 games, which yielded $4,804.50 in net alcohol sales.

The university started a pilot program for alcohol sales at home athletic events during the spring of 2019. OU’s Board of Regents approved the sale of alcoholic beverages at home athletic events and facilities during a May 2019 meeting.

2019-20 OU home athletic events alcohol sales

SportGross SalesSales TaxNet Sales
Football, 2019$1,587,707.40$288,969.24$1,298,738.16 
Men's Basketball, 2019-20$74,016.00$13,471.21 $60,544.79 
Women's Basketball, 2019-20$4,583.50 $834.22$3,749.28 
Women's Gymnastics, 2020$5,287.00 $962.26 $4,324.72 
Baseball, 2020$6,383.50 $1,161.82 $5,221.68 
Softball, 2020$5,873.50 $1,069.00 $4,804.50 

Joe Buettner is the Norman Transcript's sports editor. You can contact him at 405-366-3580 or jbuettner@normantranscript.com. Follow him on Twitter, @ByJoeBuettner.

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